Making data not just accessible, but actionable.
At SerbTech, we’re transforming the way businesses interact with technology, ensuring seamless and efficient customer experiences.
Innovative Solutions
We leverage cutting-edge technology to provide innovative solutions that drive business success.
Customer-Centric Approach
Our solutions are designed with the customer in mind, ensuring ease of use and maximum impact.
Our Mission and Values
Our Mission
To redefine how businesses leverage technology in customer interactions. At SerbTech, your data isn’t just numbers—it’s the pulse of your business, always ready to drive innovation.
Our Values
Innovation: We’re the bold explorers of tech, ensuring your data is ever-ready—just a bit away.
Integrity: Trust isn’t just built; it’s nurtured. We are committed to transparency and ethical practices, forging bonds that last.
Customer-Centric: Your success fuels us. We craft solutions that place your customer experience at the forefront, making every interaction count.
Our Journey
Explore the key milestones that have shaped SerbTech into the innovative company it is today.
2008
Division in Riadaa
Riadaa Company started providing tracking services and solutions to major banks like NCB (currently SNB) and Saudi Hollandi Bank (currently SAB).
This division (currently SerbTech) at first focus on barcode and QR tracking. It worked then on the development and enhancement of RFID solutions.
2014
Acquired by etisal
etisal International Company acquired the RFID and tracking business from Riadaa to open new horizon’s with etisal’s great expansion in the Saudi market.
With etisal, this division (currently SerbTech) has been able to grow in industries like retail, FMCG, and others.
2019
SerbTech Officially Launched
SerbTech has been officially launched to be providing IoT solutions and advanced technologies.
In its expansion, SerbTech grew in its banking and agricultural engagements. Also, it built partnership and participated in growth with global partners like HID, Motorola, and Zebra.
2024
Joining Mathani
In 2024, SerbTech became a member of Mathani Holding Company, accessing support of Mathani’s broad industry resources and insights.
Launched our AI tools, revolutionizing the way businesses operate by automating tasks and providing actionable insights.
Meet Our Team
Our team at SerbTech is composed of dedicated professionals who are passionate about leveraging technology to enhance customer interactions. Each member brings unique skills and expertise, contributing to our mission of innovation and excellence.

John Doe
Chief Executive Officer

Jane Smith
Chief Technology Officer

Emily Johnson
Head of Customer Success

Michael Brown
Lead Software Engineer
Driving Innovation with Our Partners
We are proud to collaborate with industry leaders and innovators who share our vision of technological advancement. Our partnerships span various sectors, providing us with the insights and resources needed to stay ahead in the ever-evolving tech landscape.
- Diverse Expertise: Our partners bring a wealth of knowledge and experience, enabling us to enhance the quality and scope of our services.
- Innovative Collaboration: Together, we explore new technologies and strategies, ensuring our solutions remain modern and effective.
Connect with Us
Discover how SerbTech’s innovative solutions can transform your business. Our team is ready to assist you in navigating the complexities of technology, ensuring you achieve your goals efficiently and effectively. Reach out to us today to learn more about our services and how we can help you stay ahead in the digital landscape.

